I’ve been thinking a lot about a point raised during a recent workshop on Google Ad Grants led by Davin Oberg and Daryl Oberg from AYD Internet Marketing.
They shared a great insight: Advertising simply amplifies what you already have. If you’re just using your ads for generic “please donate” solicitations, you’re likely missing out.
The real magic happens when you prioritize storytelling over solicitation. Instead of a broad ask, successful nonprofits use the grant to highlight specific, tangible impacts—like providing a $20 school kit. This lowers the barrier for new donors and makes your mission feel immediate and real.
It’s a reminder that even with a $10k monthly budget, the human connection is what actually drives results.
You can read more about the storytelling strategy and other highlights from the session here:
Elijah van der Giessen 