Elijah van der Giessen

I help nonprofits build community.

Why I Became a NetSquared Organizer — May 29, 2013

Why I Became a NetSquared Organizer

NetSquared logoMy response to a discussion on the NetSquared  Local mailing list asking “Why did you become a NetSquared organizer?”

When I was in my 20s I had two groups of friends: nerds and activist hippies. There was no crossover between the groups and I kept these two communities and parts of me separate like matter and antimatter (that’s the nerd talking!)

When I moved to Vancouver in 2007 my workplace sent me to the Web of Change conference (they noticed that their volunteer manager kept asking why the database was broken) where I first encountered the progressive nonprofit tech community. IT BLEW MY MIND!

It may not seem strange you, being worldly and reading this in 2013, but for me the idea that nerds and activists could co-exist or even be the same person had never crossed my mind. These communities had always been oil and water in my mind. Activists are anti-technology:   that’s what I had learned (growing up on a commune.) :-)

I discovered an entire new universe that week at Web of Change and it changed the course of my life irrevocably.

The friendly conference attendees scoffed at my naiveté  and recommended that I start attending Vancouver’s Net Tuesday, which had recently been formed. I did. And I learned, while sitting quietly in the back.

But after a few months the organizer (Joe Solomon, who went on to 350.org and #GreenMemes) left town. The idea of the group folding was too tragic, so I volunteered to take it over. And four years later here I am!

But WHY did I decide to take on Net Tuesday Vancouver?

I wanted to find my tribe

I was in a new city and I didn’t know anybody. I discovered that being a NetSquared organizer turned me into a community hub – I quickly met all the key players in the sector, many of whom have become friends. It can be hard to find local nptech-ies without a Net2 group!

I’m shy(ish)

I can get really quiet in a group of people, unless I have a clearly defined role. Being the “host” of a meetup gives me an “in” to talk with people.

I like organizing events

I spent my 20s doing production on large outdoor festivals. I didn’t want my event skills to atrophy.

I wanted to learn more

I had learned at lot at the local meetup. The best way to learn more was to schedule more events! And this time I could guarantee that I’d be interested in the topic, because I was planning it. “Scratch your own itch” they always say. :-)

I wanted to build a reputation

As I developed my career in nonprofit tech I quickly realized that being a Net2 organizer was doing wonders for my reputation. People (irrationally!) assumed that I was an expert on every topic I had a speaker present on! I started to receive job offers…

Net Tuesday fit with my values

Somewhere along the way life taught me that the more I gave the more I received. I enjoy serving others, and being a NetSquared organizer has been the most rewarding volunteer gig I’d ever taken on.

And that, in a giant nutshell, is why I become a Net2 organizer. :-)

Net Tuesday September 11 2012 — July 17, 2012
Net Tuesday: Redesigning Your Website? What You Need to Know | With Lauren Bacon — September 12, 2011

Net Tuesday: Redesigning Your Website? What You Need to Know | With Lauren Bacon

We’re thrilled to have Lauren Bacon of Raised Eyebrow web studio presenting the October 2011 Net Tuesday.

Net Tuesday Vancouver

RSVP

Meetup.com OR Facebook

LOCATION

W2 Media Cafe

111 W Hastings, Vancouver, BC

DATE AND TIME

Tuesday, October 4, 2011

  • Doors at 5:30 PM
  • Starts at 6:00 PM
  • Wraps at 7:30 PM (but stay for drinks!)

==========

When it’s time to overhaul your website, the task at hand can feel overwhelming. Where do you start? Content, functionality, and design are all vying for first place, and everyone in your organization probably has a different idea of what’s top priority.

In this one-hour session we’ll share tips for how to corral your team, clarify your needs, and set the stage for a successful redesign project. Our specialty is working with nonprofits and public sector organizations, so we will bring that focus to this session.

You’ll learn: 

  • Key questions to ask yourself & your team
  • Who within your organization to involve in the process
  • How to write a better RFP

ABOUT LAUREN BACON

Lauren is a veteran web designer, who co-founded Raised Eyebrow Web Studio, Inc. with her business partner, co-author, and all-around right-hand woman, Emira Mears. The two have been in business together since early 2000, and are advocates of values-based business and of sustainable growth. From humble beginnings in a corner of Lauren’s bedroom, to a small office in Vancouver’s historic Gastown district, Raised Eyebrow has expanded gradually to include a staff of five.

OUR SPONSOR

Net Tuesday is thrilled to have the W2 Media Cafe as our venue sponsor for the 2011-12 season. They do cool things. Check them out!

http://www.creativetechnology.org/

Darren Barefoot at Net Tuesday: Word-of-mouth marketing — September 11, 2011

Darren Barefoot at Net Tuesday: Word-of-mouth marketing

Darren Barefoot presented at the September 2011 Net Tuesday and he killed. The kid’s a pro. He generously offered his slide deck and allowed us to record the session.

P.S. Darren and Julie Szabo also offer a Social Media Marketing Bootcamp. The next one is on October 21.

The slides

The Video

Net Tuesday December 2010 slides: Measuring Success with Google Analytics – which traffic sources are more likely to convert? — December 22, 2010
Net Tuesday December – Group buying and conversion-tracking in Google Analytics — November 24, 2010

Net Tuesday December – Group buying and conversion-tracking in Google Analytics

Hey Net Tuesday-ers,

I’m thrilled to announce that the December Net Tuesday will feature a panel on group buying sites (like Groupon) and a case study demonstrating the use of conversion tracking in Google Analytics. It’s gonna be awesome, so please RSVP.

Date: Tuesday, December 7
Doors: 5:30pm
Duration: 6:00 – 7:30pm
Venue:  W2 Storyeum, 151 W Cordova

RSVP on Facebook or Meetup

Group buying and deals panel

You’ve probably heard about Groupon, the daily deal site that offers discounts if a minimum number of purchase commitments are made. They’ve already got 18 million subscribers and are continuing to grow rapidly. But did you know that Groupon evolved out of  the social-change focused online community The Point?

  • How can nonprofits and social entrepreneurs make use of Groupon and Groupon-like sites?
  • What’s the best way to structure the deal?
  • Is it right for you and your organization?

Join panelists Annalea Krebs of ethicalDeal and Chris Mathieson of the Vancouver Police Museum as they share their experiences from both the business and client sides of the relationship.

Case study: Conversion tracking with Google Analytics goals

Eli van der Giessen rips apart the David Suzuki Foundation’s recent action alert and uses it as a case study to demonstrate how to use Google Analytics goal-tracking and link tagging to measure which traffic sources are most useful. Which group is more likely to complete an action? Email subscribers or Facebook Like-ers?

Our Sponsor:

A special thanks to our venue sponsor W2 Community Media Arts Society.

Our panelists:

Chris Mathieson is the Executive Director of the Vancouver Police Museum, a self-funded charity that has seen incredible growth (from 3000 to 25,000 visitors a year) over the last five years, partly by being unafraid to take small risks in social media and other emerging technologies.

A few additional notes from Chris:

“- We’ve offered two Groupons since they launched in the Vancouver, one for museum admission and one for our “Sins of the City” walking tour. Both offers were very carefully crafted to benefit us while minimizing our risks, something some companies don’t seem to be doing. Both were significant successes for us, but only because we were thoughtful about what we were doing. (We hope…)”

Annalea Krebs is a passionate social entrepreneur whose vision and energy to build a brighter, more sustainable future inspires those around her. She believes that business can be a powerful force for change, and loves companies that are built to make the world better. For Annalea, ethicalDeal is an opportunity to introduce more people to sustainable businesses, products & services.

Prior to founding ethicalDeal, Annalea managed the sales, marketing and community relations for various social enterprises and green businesses including: TheChange.com, Values-Based Business Network, Organic Islands Festival & Sustainability Expo, ICE Promotions and the Canadian Social Entrepreneurship Foundation. Annalea holds a degree in Commerce from Royal Roads University, a Diploma of Technology from BCIT and is a graduate of Leadership Vancouver.

Net Tuesday November notes – online video for nonprofits — November 13, 2010

Net Tuesday November notes – online video for nonprofits

W2 Community Media ArtsThanks to everyone for coming out and making the panel work (all those hard questions!) A special shout-out goes to W2 Community Media Arts Society, who provided the venue.

Special thanks to panelists:

There’s been an interesting discussion on Pull Focus’ Meatless Mondays video on the Meetup.com page. And you can watch the original “Meathead” video on Youtube.

Resources and presentation slides:

Subtitling:

Videos examples from event:

Free audio resources:

Other cool resources:

Links via Miraj Khaled

Other than youtube grants, projects with feature length video ideas may benefit from the examples &
grant/awards at the Skoll foundation & Participant Media

A youtube success story: one-man’s video journey to change the world

New ways to learn & collaborate:

The Slides:

Net Tuesday November 2 – Online video for nonprofits — October 25, 2010

Net Tuesday November 2 – Online video for nonprofits

My grandpappy always used to tell me to “go where the audience is.” (Well, not really, but he should have! Because it’s great advice.) That’s why most nonprofits joined Myspace, and then abandoned Myspace for Facebook when their supporters made the same move.

TV gets smashed by the internet

So, we use paper mailings, email, webpages, social media, public events…. we go where the people are. And increasingly nonprofits’ current and potential supporters are watching video online. So let’s go there too, because the latest research suggests that 50% of internet users are watching online video at least once a week and 32% of all internet traffic is already video (with that figure expected to double by 2013.)

Net Tuesday November 2010: online video for non-profits

Date: Tuesday, November 2
Time: doors at 5:30pm, Starts at 6:00pm, and finishes at 7:30pm
Location: W2 Storyeum, 151 west Cordova
Special features: amplified audio and adequate seating for all!

RSVP on Facebook or Meetup

Featuring:

  1. A 30-minute overview of the Youtube grants for nonprofits program, plus a demonstration of some fun features like captioning and translationannotations and call-to-action overlays.
  2. A 1-hour panel with seasoned experts working in the field who will address the hows and whys of video for nonprofit. How can video help advance your mission? Is it worth your time? Where can you find help in creating a video? How do you promote your video? What makes a “viral video”?

Panelists include:

RSVP on Facebook or Meetup

More stuff you should know:

  • The David Suzuki Foundation is hiring a Senior Marketing Coordinator to lead our direct mail and online fundraising. If you or someone you know would be a good fit please apply ASAP.
  • Jason Mogus and Lauren Bacon are presenting “Are you web ready?” for nonprofit leaders on November 9. It promises to be fabulous. I’ll be there, and you should too. RSVP now.
  • FreshMedia is hosting Remixology 3 on November 6. The Topic is “The future of media”
  • Communicopia is looking for a new office-mate. Looking for a new office? Check it out.

 

Proposed Net Tuesday – Nonprofits and video — September 19, 2010

Proposed Net Tuesday – Nonprofits and video

I’m plotting a topic for the Net Tuesday November meetup, and Ben Johnson suggested “video.”

What do you think? Are you interested in this topic? And do you know of any Vancouver nonprofits who are going interesting work with video? Please let me know in the comments or by emailing eli@vandergiessen.ca

Potential items to be presented and discussed:

  1. Youtube grants for nonprofits
  2. Youtube captioning and translation
  3. How to convert to actions using your videos (annotationscall-to-action overlays, sign-up forms)
  4. How to recruit video production assistance (volunteers, interns, etc)
  5. How can video help advance the mission, and is it worth the time? Examples from fundraising, advocacy, education.
Net Tuesday September 2010 – email communication isn’t dead yet — August 22, 2010

Net Tuesday September 2010 – email communication isn’t dead yet

TOPIC: Email communications – not dead yet!

Join a panel of  experts from Vancouver’s nonprofit community as they discuss the value of email to their organizations, how they manage and grow their lists, and how they test and measure their campaigns so that they’re constantly improving.

DATE: Tuesday, September 14
TIME: 5:30 – 8:00pm
LOCATION: W2 Storyeum, 151 W Cordova, Vancouver, BC

RSVP for the next Vancouver event: