I just finished editing the replay of my webinar on the Future of Political Engagement Research Project, and the data on where supporters are actually hanging out in 2026 is eye-opening.
One of the biggest takeaways from Steve Anderson (Co-founder of New/Mode) is that the “algorithm tax” is more real than ever. If you’re posting solely from your nonprofit’s main page, you’re likely being deprioritized by platforms that want you to pay for reach.
The secret weapons? Bluesky and WhatsApp.
Steve shared that Bluesky is seeing incredibly high link-click rates because it doesn’t “punish” external links. Meanwhile, WhatsApp and SMS are driving response rates up to 3x higher than traditional email. It’s a move toward “private” digital circles where personal trust beats a public blast every time.
If you’re wondering why your Facebook reach has hit a wall, this research explains why—and where to move next.
Read the full top 7 insights here: https://digitalnonprofit.ca/2026/02/12/from-algorithms-to-alt-social-where-your-supporters-are-actually-hanging-out-in-2026/
Elijah van der Giessen 