From Stories to Strategy: 7 Takeaways on Making Qualitative Data Actionable

Drowning in stories and open-ended feedback? Turn them into strategy. Watch the replay of our TechSoup Connect Canada session with Yashna Jhamb and Akshay Roongta from Ooloi Labs.

  • Structure the chaos with simple templates, metadata, and tagging
  • Pair qualitative “why” with quantitative “what” for stronger decisions
  • Use AI where it helps (deductive coding, retrieval), keep humans in the loop for nuance
  • Start small: a weekly 3–5 question story ritual beats a giant tool rollout
  • See a live demo of Dots for annotating, querying, and reporting on qual data

Watch the replay:  https://youtu.be/jCZE2clhjQo